7-Eleven is set to feature another fictional movie product on its retail shelves: Brawndo, the Thirst Mutilator, from Mike Judge’s comedy Idiocracy (which I’ve reviewed here) will be sold by the chain. In the movie, it replaced all the water in the country because it’s got “electrolytes”. The real version of Brawndo that you could purchase soon will contain tangy flavor and 200mg of caffeine, inositol, guarana and of course electrolytes.
You can now purchase Brawndo from your local 7-Eleven stores, or from Brawndo online store located at http://www.drinkbrawndoshop.com/ for a case of 24 at $39.95, and other movie merchandise.
Oh, and this process of turning movie products into real merchandise? Toronto Star is calling it “defictionalization“.
Here’s the first commercial for Brawndo:
The new york hotel has been known since quite some time for its hotel rooms. The toronto hotels on the other hand are known for the deal they offer over all.
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