entertainment, technology and more
In: Internet
2 Feb 2009My interest in football is incredibly limited, but Super Bowl is a shining showcase of what advertising money can create for those big conglomerates and this year’s offerings were tamer than usual. Maybe the recession has its toll on advertising budget as well… Here are my personal best and worst of last night’s Super Bowl ads.
Find the results in best and worse use of a celebrity, best and worse CG and the best and worst ads of the evening.
Best use of a celebrity: Hulu.com
Hulu is an online video streaming service available in the United States, and the latest ad indicates its intent isn’t pure. Alec Baldwin explains to us that TV turns our brains into soft mush, and Hulu will make it even more impossible to avoid TV. After all, are you going to turn off both TV and computer? The secret to Hulu is world domination… you see, Alec Baldwin is an alien who feats on our brains turned into mush. His performance is spot on and it is an interesting take on the standard parental advice that TV makes you dumb.
Worse use of a celebrity: Cash4gold.com
If you wanted to send gold off to some unknown place by mail in order to generate some cash out of it, which celebrity’s endorsement would help you decide on which service? According to the fine folks at Cash4gold.com, the answer is MC Hammer and Ed McMahon. They both come off across as desperate in shilling the service and this is clearly one of the worst ads of the evening.
Best use of CG: Coca-Cola (Bug’s Life)
Leave it up to Coca-Cola to bring the night’s best use of the CG with adorable bugs stealing a Coke in order to enjoy it. The background music of Peter and the Wolf fits the scene very well as this vibrant commercial is sleekly produced with a very happy tone. Of course, pouring Coke in your garden may not revitalize the plants, but that’s what CG is all about.
Worse use of CG: SoBe
Even without talking about the overly hyped 3D effects (hint: it wasn’t good), the concept of NFL players dancing ballet while wearing white costumes and mixing diverse CG creatures dancing and drinking SoBe were atrocious on their own.
Best Ad: Hulu.com
Worst Ad: Cash4gold.com